Our Process
Research & Prospecting
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Build a Precise Target List
We start by helping you identify your Ideal Customer Profile (ICP) and key buyer personas. Using advanced tools and market insights, we generate a list of high-potential prospects tailored to your business.
Process Includes:
- Defining your ICP and key decision-makers.
- Leveraging tools like LinkedIn and databases to gather contact info.
- Segmenting prospects for targeted outreach.
Personalize and Automate Outreach
Our platform allows for highly personalized outreach at scale. We craft customized messaging for your target audience, whether via email, phone, or social media and automate the process for maximum efficiency.
Process Includes:
- Developing personalized email and call scripts.
- Setting up automated outreach sequences.
- Multichannel communication: email, phone, and LinkedIn.
Qualify & Nurture
Now it's time to continue with the next steps which are the following.
Qualify Leads Effectively
Not every prospect is ready to convert, so we employ qualification frameworks like BANT to ensure you're only engaging with leads that meet key criteria. Our discovery calls and lead scoring system identify which prospects are worth pursuing.
Process Includes:
- Using BANT/MEDDIC qualification frameworks.
- Conducting discovery calls to evaluate prospects.
- Scoring leads based on engagement and fit.
Nurture and Warm Up Leads
For leads that aren’t ready to convert, we set up nurturing campaigns that keep them engaged. Drip email sequences and timely follow-ups ensure that cold leads turn warm over time.
Process Includes:
- Drip email campaigns to nurture leads.
- Providing valuable content like case studies or whitepapers.
- Retargeting cold leads for future engagement.
Automate, Track & Handoff
Also than the main basic explanation we shared above, here we share a few tips and how-to's which are from the most common questions we receive.
Automate CRM Management & Lead Handoff
Our workflows integrate with your CRM, automating data entry and tracking every prospect interaction. When a lead is qualified, we ensure a seamless handoff to your sales team, fully equipped with all the necessary information to close the deal.
Process Includes:
- CRM automation for managing lead data and tracking.
- Automated reminders for follow-ups.
- Smooth lead handoff to your sales team with full context.
Track, Report & Optimize
FrontBurners doesn’t just set up your sales pipeline—we continuously monitor it. Our analytics and reporting tools track the performance of your outreach, allowing us to make data-driven improvements for ongoing success.
Process Includes:
- Tracking key metrics (e.g., response rates, conversion rates).
- Optimizing outreach cadences and messaging.
- Reporting and insights to drive continuous improvement.